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Christmas in July

July 21 - 25


Fa-la-la-la-let’s go shopping! The countdown to Christmas is on… Get into the holiday spirit early with Downtown Wheaton's Christmas in July!

Visit your favorite Downtown Wheaton businesses for Christmas-themed sidewalk sales, limited-time discounts, holiday-inspired food and drink, holiday music and décor, and more. The first ten customers to visit a participating business will receive a complimentary Downtown Wheaton canvas tote bag with purchase! Sponsored by SBI Tees.

Enjoy festive outdoor Christmas décor courtesy of our generous event sponsor, Holiday Outdoor Decor!

Attractions include a 14' tall tree of lights, a 20' long tunnel of lights, and more.

On Saturday, July 22, enjoy a real-life summer blizzard at the "W" Tent on Front Street with a snow machine running from 10 a.m. to 1 p.m., sponsored by Holiday Outdoor Decor. 

Generously sponsored by Holiday Outdoor Decor and SBI Tees


Participating businesses include:


Peppermint Milkshakes


Buy more, save more sale!

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$20 complimentary gift certificate with every $100 online gift certificate purchase. Bonus certificate expires 11/30/2023.

$25 complimentary gift certificate with every $150 online gift certificate purchase. Bonus certificate expires 11/30/2023.

Purchase online here:


10% off any holiday or Christmas card order.


15% off all summer entertaining!


Special discounts on sidewalk merchandise!

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15% off select drinks

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Special holiday flavors, including:

Chocolate peppermint cake pops

Eggnog macarons

Gingerbread ice cream sandwiches

Christmas cookie ice cream sandwiches

Candy cane cheesecake slices


Free gift with purchase of $50+. Only valid for gift shop and gallery shop purchases. Not valid for classes, memberships, workshops, or gift certificates.

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10% off everything, including cleanses!

Enter code "Christmas" when ordering online.


Peppermint Mocha


Receive a $15 gift certificate

with purchase of a $100 gift card.


Sidewalk sale and designer sample sale!


Christmas-themed confections and

original recipe peppermint ice cream.

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Peppermint ice cream for this week only!

Peppermint ice cream is back! Come get a scoop this week only as holiday fan-favorite makes its summer debut to celebrate Christmas in July.


10% off along with Christmas scents.


Extra 10% off sale shoes, 15% off all full price shoes, $10 off any handbag.


Christmas products in-store this week only!


Enjoy Christmas in July sales!


20 classes for $360

(A $420 value)


Christmas Mimosa

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$15 off any combo.


Sidewalk sale discounts!


10% off your purchase and

Christmas décor for sale.


Santa's Sun Kissed Cocktail

Light rum, pineapple juice, lime juice, orange juice, grenadine, and a splash of Sprite.


Get 15% off your entire purchase!

**Stitch Switch is excluded from the tote bag giveaway**


Severe Weather Policy:
Unless otherwise indicated, outdoor events occur rain or shine. If lightning or other dangerous weather is imminent or present, the DWA reserves the right to cancel or delay any remaining event activities. Updates on the status of an interrupted or canceled event will be posted to Facebook and Instagram @downtownwheaton. Please note, event websites and social media pages may not be immediately updated to reflect any weather related changes. In the event a ticketed event is canceled, the DWA will email ticket holders with options for their unused tickets. 

Photo/Video Policy:
The Downtown Wheaton Association takes photographs and videos of attendees for the purpose of promoting our events, promotions, membership, etc. By attending any DWA events and/or promotions the participant (or parent/guardian of a minor participant) agrees to the use and distribution of their image/likeness (or that of a minor child/ward) in photographs, video recordings, and any other electronic reproductions of such activities for any purpose without inspection, compensation, or any other consideration now and in the future.

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